Daniel's TV Blog

Today is the 25th Anniversary of MTV. Of course we all know the network began with Video Killed the Radio Star by The Buggles. I don't think I've ever seen this video. Anyway, one of the biggest complaints I hear about MTV is they don't play videos anymore. This is untrue. All morning and throughout the night they play videos. But complaining about this is like complaining about Walmart. The original programming gets much higher ratings and so they play that during the day and prime time. Way back when I was MTV's target demographic, I used to watch it over at my friend Mike's house during the summer or after school. My parent's didn't get cable until after I left for college. I'm still bitter about that. So Mike and I would watch the video shows on MTV but mostly as background entertainment while playing Parcheesi. But when Remote Control came on, we had our eyeballs on the screen. I had a crush on Colin Quinn, he was so cool. This was the beginning of the end for the all video format and we have no one to blame but ourselves.

Recently I started watching The Hills and I noticed something. While the videos may have disappeared long ago, the music is still there. The theme some is Unwritten by Natasha Bedingfield and there is lots of current music used throughout each episode. Music Television is still an applicable name, only the music delivery system has changed.